📉 Apple Stock, What Should I Do?

Today, the market sentiment was heavily pressured downward.

Given the current overall bear market trend in the U.S. stock market, perhaps today’s plunge isn’t all that surprising.

If you’ve been following my Weekly Market Direction posts, you wouldn’t be buying in a bear market in the first place.

🔗 Read the Weekly Market Direction

1. Let’s Start with the Chart and Earnings

▲ Apple (AAPL) Stock Chart

▲ Apple (AAPL) Earnings Summary

2. Shock and Sentiment

Apple holds significant weight in the U.S. stock market, with wide holdings by both institutions and individuals. A 9.6% daily drop might be shocking to some — and a buying opportunity to others.

If you bought Apple stock recently with a short-term outlook, today likely felt painful and frightening. But if you’re diversified with a long-term asset allocation, you might just be watching like it’s someone else’s house on fire.

3. I’m Not Interested in Apple Right Now — But…

I trade primarily using a breakout strategy. So for me, Apple is not even on my radar right now. But if you’re one of the investors hurting right now, maybe my 13 years of sticking with one strategy can offer some perspective.

4. If You’ve Deviated from Your Scenario

If you bought Apple short-term expecting a near-term rise and things didn’t go as planned, there’s a good chance your judgment was off. And in my experience, admitting you're wrong fast is key to survival in the market.

Sure, holding can work out — sometimes. But the point isn’t whether the price comes back. It’s about whether your reasoning already broke down.

We can’t perfectly predict fear, greed, or ignorance in the market. Even if 9 out of 10 bounce back, the one time it doesn’t — you could blow up your capital, especially if derivatives are involved.

5. Apple Is a Good Company, but That’s Not the Point

Yes, Apple is a solid long-term stock. But using that as a reason to ignore a broken scenario is poor decision-making.

6. I’m Not Telling You What to Do

I don’t know what action you should take. But I do know what not to do. If you thought “easy for this guy to say,” I get it. But the market doesn’t care about your pain. It never has.

7. In Summary: If You Were Wrong, Admit It

If the current price action still aligns with your original plan, great — stick with it. But if it doesn’t, then the next step is obvious: acknowledge the mistake.

Even if the price recovers after you sell, don’t dwell on it. What matters more than the recovery is realizing your mistake and learning from it.

Only by accepting the loss can you survive long enough to catch the next real opportunity. Ignoring mistakes might mean that “next chance” never comes.

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📌 This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell specific securities.
All investment decisions and risks lie solely with the investor.